Epidemiology data plays an essential role in market estimation and forecasting within pharmaceutical and biotech organizations. Understanding disease prevalence helps to plan and evaluate strategies to prevent or manage illness and guide new drug development and demand planning.

Patient flow forecasting can have a significant impact on patient outcomes. Specialist forecasting software can support pharma companies in achieving accurate predictions for enhanced outcomes.

Here, we discuss the concept of patient flow forecasting, its methodology, common statistical models and methods, and how dedicated software is essential in mastering this complex forecasting technique.

The field of pharmaceutical forecasting has changed significantly over the last few years. There has been a clear demand for better forecasting due to the dynamic nature of the pharmaceutical industry.

Here we discuss why managing risk & opportunity is more important than accuracy when tackling your long range planning (LRP)