28th March 2017

Pharmaceutical Forecasting Excellence

Forecasting across the Product Life cycle Forecasting is a crucial exercise for mid and long term planning, yet it can be a particularly challenging and complex task in the pharmaceutical domain. It covers a wide range of methods and techniques that may be applied selectively to…
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27th March 2017

Chinese Whispers: Mind the gap between Market Research + Forecast Models

The Context One of the challenges regularly faced in market research and forecasting is the alignment of data from market research in to the creation of a robust model. When building a forecast model, you gather primary and secondary data, and develop assumptions that senior…
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