insights

Pharmaceutical forecasting insights written by experts in the industry.

What makes a good (and bad) pharmaceutical forecast model

9th November 2022

Forecasting is essential in providing clarity on decision making about the future, and good quality forecasts can prevent decisions being

Master patient flow analysis to predict pharma demand and provide better patient access.

16th June 2022

Key considerations for creating more accurate patient-based product forecasts.

Expert strategies to overcome the inherent inaccuracy of long range pharma forecasting

27th May 2022

Here we discuss why managing risk & opportunity is more important than accuracy when tackling your long range planning (LRP)

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