insights

Pharmaceutical forecasting insights written by experts in the industry.

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Complexity vs. Simplicity Part 1: Four Core Ingredients Of Successful Forecast Model Design

8th December 2017

A forecast model should make your life easier, not bring more challenges. It should allow people with varying capabilities, responsibilities

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Using existing, internal data sources to generate understanding

13th June 2017

Just how well do you know your customers? Perhaps most pharmaceutical companies would probably argue that they know their customers

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Mind the Gap – Market Research and Forecast Model Creation

27th March 2017

One of the challenges regularly faced in market research and forecasting is the alignment of data from market research with

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