Forecasting plays a vital role throughout the product lifecycle. We explore the considerations forecasters must take into account a product progresses through its lifecycle, highlighting the key factors and approaches at each stage.

From market assessment in the early stages to adapting forecasts based on specific product and market dynamics closer to launch, pharma companies must employ different forecasting approaches to ensure strategic alignment and market success.

Launching a pharmaceutical product demands collaboration across global, regional, and country teams. Balancing stakeholder input and aligning strategies from early planning to execution is key to success.