Trending the market

Two main ways to trend historical data - based on its characteristics, data availability and/or user's knowledge

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When reviewing historical data there are four key things to look out for:

  1. Recent events that have changed the trend
  2. Aberrant observations, or single fluctuations that could distort the trend line
  3. Structural breaks in the data that render the trend up to that point superfluous
  4. Seasonality

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"My colleagues and I love the J+D models in terms of usability and aesthetic appeal. The Sales+ software has really helped with a consistent and efficient review process as the models are clear and easy to read. The President and Vice-Presidents on my team tell me the models include everything they need to accurately forecast current and future product launches."

Jeanine Woodruff, Senior Business Analyst, XGen Pharma

"The J+D team is very experienced and bring a lot of knowledge to their projects. They are very insightful about what sort of things to include in models."

Market Analytics Manager, ViiV

"Overall I really like the Sales+ tool. It lines up very well with our current process and adds some advantages (consistency, transparency, flexibility and speed)."

Insights Manager, Novo Nordisk

Book a call with our experts to explore how we can support your needs. From optimizing new product planning to maximizing market impact during product launch and ensuring consistency in on-market product forecasting, our innovative software and expert support services enable you to make informed decisions and drive success.

"My colleagues and I love the J+D models in terms of usability and aesthetic appeal. The Sales+ software has really helped with a consistent and efficient review process as the models are clear and easy to read. The President and Vice-Presidents on my team tell me the models include everything they need to accurately forecast current and future product launches."

Jeanine Woodruff, Senior Business Analyst, XGen Pharma

"The J+D team is very experienced and bring a lot of knowledge to their projects. They are very insightful about what sort of things to include in models."

Market Analytics Manager, ViiV

"Overall I really like the Sales+ tool. It lines up very well with our current process and adds some advantages (consistency, transparency, flexibility and speed)."

Insights Manager, Novo Nordisk

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