The Future of Pharmaceutical Forecasting: Harnessing the Power of Artificial Intelligence

Potential Benefits of Incorporating AI into the Forecasting Process.

Focussed on our mission to shape the future of pharmaceutical forecasting, we are exploring the potential benefits of incorporating AI technology into the forecasting process.

The potential of AI in disease prediction is immense. By leveraging AI algorithms, we can more accurately forecast disease progression, taking into account various factors such as demographics, causation, environment, and socioeconomic indicators. Additionally, AI-driven diagnosis holds the promise of early detection and treatment, which can fundamentally transform how we approach progressive diseases. As we explore the use of AI in forecasting, we are not only improving market sizing and peak share estimation but also expanding our understanding of disease evolution.

By tapping into vast data sources and using deep learning algorithms we can create customised forecasting models that consider a wide range of variables, including commercial and clinical information, historical data, and lifestyle factors. The result? More accurate and personalised forecasting that helps our clients make more informed decisions.

Disease Forecasting and Patient Drug Development.

Applying AI within healthcare can lead to earlier diagnosis and better outcomes for patients, ultimately changing the focus from late-stage disease to earlier intervention, curative, and preventative treatments. For instance, AI-driven systems can analyse electronic health records, genetic profiles, and demographic data to identify individuals at high risk of developing conditions like diabetes, cardiovascular diseases, or certain types of cancer. This shift will require changes in the epidemiological model, but the benefits are significant for both patients and pharmaceutical companies. By identifying high-risk populations, pharmaceutical companies can focus on developing targeted interventions, improving patient outcomes, and reducing the burden on healthcare systems.

The use of AI in tracking and predicting epidemiological outbreaks can greatly improve disease management and prevention. By analysing large sets of data and running AI models, companies like GSK, AstraZeneca and Pfizer could identify patient zero and develop vaccines more effectively. AI can also help in forecasting future disease trends and identifying where to invest in new treatments.

Using AI to Assess Probability of Success for New Products.

When it comes to launching a new pharmaceutical product, understanding the probability of success is key. That’s why we’re exploring the potential of AI to help us better assess the factors that influence success. By training AI models to analyse vast data sets and identify the main drivers for success, we can create more accurate and reliable predictive models. This not only helps our clients make better decisions about whether to launch a new product, but also allows them to optimise their launch strategies for maximum impact.

Revolutionising Forecasting with FC365 and AI.

At J+D, we’re constantly striving to push the boundaries of what’s possible in pharmaceutical forecasting. The integration of AI into the FC365 platform presents exciting opportunities to create a seamless and fully supported forecasting experience for our clients, with enhanced user experiences and improved business intelligence. Chatbots and virtual assistants enhancing user interactions and providing quick access to summarized information; AI algorithms generating customized models. We believe we can reinvent approaches to pharmaceutical forecasting. With the ability to integrate data from a wide range of sources, including business reports, dynamic outputs, and business intelligence databases, we’re confident that our forecasting solutions will provide unparalleled accuracy and reliability.

Book a demonstration of FC365.

Navigating AI Integration in Microsoft Applications.

As the possibilities of Artificial Intelligence integration continue to unfold, businesses, including Pharma, are increasingly interested in harnessing the power of AI within their existing Microsoft applications and software. The integration of AI in Microsoft tools has already been initiated by Microsoft itself with, for example, a search engine chatbot powered by OpenGPT-4 language technology. With a planned launch of ‘CoPilot’ for business apps such as Word, PowerPoint and Excel, it indicates that they are investing significant resources into incorporating AI technologies into their Office tools. While exploring AI integration for our own Microsoft app-based products, it is essential that we continue to provide unique forecasting solutions that surpass existing offerings to truly add value to our clients and their businesses.


The integration of AI into pharmaceutical forecasting could transform the industry in remarkable ways. AI-based tools automate the forecasting process, saving time and resources while generating forecasts more efficiently. Moreover, these tools provide data-driven insights and recommendations, empowering decision-makers to make informed choices regarding product development, market entry, and pricing strategies. With applications ranging from disease modelling to market sizing and NLP-generated insights, AI has the potential to revolutionise the forecasting landscape and enable pharmaceutical companies to stay ahead of the curve.

The future of pharmaceutical forecasting is bright, thanks to the power of AI.

Have a forecasting enquiry? Contact us.


David James CEO, J+D Forecasting.
David is a respected expert in the field of pharmaceutical forecasting, with decades of experience provisioning training and consultancy to solve global forecasting challenges.

Maiko Midena, Director Modelling and Forecasting, J+D Forecasting.
Maiko’s many years within the pharmaceutical space has been leading forecast and modelling projects along with consultancy and data analysis.

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