Using existing, internal data sources to generate understanding

13th June 2017
Knock, Knock Whose there? The Context Consider the following age old question: just how well do you know your customers? Perhaps most pharmaceutical companies would probably argue that they know their customers very well. But are there opportunities to understand them even better…? This was…
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Pharmaceutical Forecasting Excellence

28th March 2017
Forecasting across the Product Life cycle Forecasting is a crucial exercise for mid and long term planning, yet it can be a particularly challenging and complex task in the pharmaceutical domain. It covers a wide range of methods and techniques that may be applied selectively to…
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Chinese Whispers: Mind the gap between Market Research + Forecast Models

27th March 2017
The Context One of the challenges regularly faced in market research and forecasting is the alignment of data from market research in to the creation of a robust model. When building a forecast model, you gather primary and secondary data, and develop assumptions that senior…
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