Complexity vs. Simplicity Part 1: Four Core Ingredients Of Successful Forecast Model Design

8th December 2017
A forecast model should make your life easier, not harder. It should allow people with varying capabilities, responsibilities and experiences to input their ideas and rationale, and understand what will happen to a product if the market changes. Therefore, a successful forecast model gives structure…
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Mind the Gap – Market Research and Forecast Model Creation

27th March 2017
One of the challenges regularly faced in market research and forecasting is the alignment of data from market research with a robust forecasting model.
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