An interview by News Medical with David James, CEO J+D Forecasting about pharmaceutical forecasting, J+D Forecasting solutions and their plans for the future.
Whether a direct threat to your originator brand, or a competitor brand losing patent, either way, it is important to build the impact into your forecast structure.
Generating accurate forecasts for rare diseases can be challenging, especially when the treatable population is in the hundreds and there is little data to get you from one number to the next.
Carrying out ‘what-if’ analysis is a way for key stakeholders in forecasting to immediately explore the impact of changing key assumptions and ultimately make better decisions. FC365 makes this easy.
The Context Here at J+D we create 100’s of strategic forecasting and operational planning models for many of the largest pharmaceutical companies year on year. These figures have increased consistently, certainly in the last 5-7 years; as scrutiny from pharmaceutical investors puts increasing pressure on revenue…